Meantime-at the un-Focused Group

A Focus Group comprised of 30 people files into an 'available' conference room at the Holiday Inn.

Stacey

'Sit where-ever you'd like. coffee and goodies are over there. Don't be shy.'

The group of 30-something men and women find seats.

'We are going to view ads with just the headlines and visuals. Lines will indicate where copy will go. We're looking for your honest thoughts'

Pointing at the 'Corporate Ladder' ad with the ladder-like DNA molecule on a background of stars.

Blonde women

'Home Depo. You can do anything. Reach for the stars.'

Black man

'That's the DNA molecule.  Hoffman-La Roche is about research.'

Latino man

'Sears has better tools than Home Depo.'

Stacey points to an ad with Corporate Culture headline and petrie dish

'Any  thoughts on the Corporate Culture ad?

Blonde

"advancing science by growing something in that dish. Ooo I hope that doesn't get out and infect us all Ever see that movie where people's blood turned to sand because of an alien virus?'

College guy

'Adromeda Strain or something. Came in on a metor...so cool.'
Different black man

'Advancing medicine. But I like the DNA one better...looks like the future.'

Young Latino man

'The Human Element ad with the periodic table is a cool idea. I like that and the Corporate Ladder, DNA molecule.'

College woman

'So Hoffmann-La Roche owns Home Depo and Sears?