Extreme Chicken Games

John pokes his head into Keith's office. He is on the phone but puts his finger up to wait. Then makes a motion to write.

John

John writes. You told me the media buy for El Pollo Loco would include MTV. So when they open a new restaurant-hold a X-Game type event. But with a sense of sarcastic humor...like teenagers make fun of things.

Keith makes an annoyed gesture as if to say...what are you writing a book?'

John continues to write.

So I'd call it EXTREME CHICKEN GAMES. Poster of boarders catching air...with the headline What... are you chicken?  Free samples of their chicken sandwiches. Idea that their chicken sandwiches are more out there. Anyone can make a chicken sandwich...but to get an extreme one you go to El Pollo Loco.

Keith reads it and smiles. Sketches out a guy boarder with the headline What are you chicken? and adds a El Pollo Loco in bottom corner.  John smiles  Keith continues to talk on the phone.

At the Bernard Stein Agency. Mary is on the phone.

''This is not a charity. We pay people to keep accounts, not lose them. Well. we had El Pollo Loco for quite a few years. And I hate to see you go too. However, we like to hire people with accounts back. And Merry Cristmas to you as well.'

Mary walks into Bernard Stein;s office.

Mary

'...as we suspected, it was Keith pitching El Pollo Loco and his team in New York.'

Bernard Stein

'Buy them. They're annoying me.'


At the Bernie Swartz Agency, John goes back to his desk to write some ads for the Dallas Texas office that only require the apporval of the Account Executive. They don't have to go by Keith He shoots the ads off.

Bernie Swartz runs into Ken's office.

Bernie

'...and then you hire a West Coast team to manage this count. You and your team get off El Pollo Loco.'

Keith from inside his office.

'You are worried about controling business and it's not really in yet.'

Bernie walks fast out of the office.

'Then you get off it Keith. This business is killing me.'

John opens an extreme chicken file on his PC. He writes:

E X T R E M E   C H I C K E N  G A M E S

Are you chicken?

Enter the skate park like a warrier
to battle yourself
Push your board over the edge
Tipping point. Lean down into it
Race down the side
Hit bottom-race up the steep side
Falling back//lean forward
Shoot up/catch air
Grab the board's bottom
spin. land on your feet.
Push your board over the edge


El Pollo Loco logo

David walks up while John is deep in thought and says loudly in his ear.

David

'What are you chicken?'

John jumps...startled.

'No. I think I'm going nuts.'