Creative Direction

The sun shines off the silver spire of the Chrysler Building outside Keith’s corner office

Keith (Creative Director)

‘So these are the ideas John gave me to fix the mess our friends made in the Delaware. ‘

Keith two pieces of paper to David

David (Art Director)

Headline: Before the Butterflies turn the sea grass tangerine.

Before the migrating Monarch Butterflies rest on the dunes-turning the sea grass tangerine

Birds from South America skip along the tide, searching for horshoe crab eggs

 Oyster men harvest their beds

People watch Cape May light disappear and whales break the surface-portside

Scientists discover new cold water coral glowing in canyons off New Jersey

We must walk along the beach,

 take in a pristine seascape,

 look behind as the tide washes away our footsteps…

like we were never there.

Keith

‘Could he sound more like a young writer-trying to get every idea in?

The second one, I took one of his thoughts and then I’m thinking a seascape dominating the impression with the logo of our less-than-green corporate friends.’

David looks at other page

Headline: We must walk along the beach,

appreciate the seascape,

 look behind as the tide washes away our footsteps…

like we were never there.

Keith                                                                                            

‘That thought and a strong beach image, makes them sound like a company of eco-committed people. And then I want a quick association with their logo.’

David

‘You know what John said to me?’

Keith

‘What? I’m lucky to be employed in a New York City advertising agency at my age.’

David

‘Nope. He said what is done in the dark will be brought to the light.’

Keith

‘Wrong. The toxic dump was brought to the light…we are bringing it into the dark.’

Keith laughs

‘Oh, come on David. Buttterflies. Seriously.’

David

‘Can I do both versions?’

Keith

‘No.’