Darth Bernie
The other Bernie is a learned man whose insatiable need to
consume everything -from other agencies to restaurant menus –has led him to
have a body that resembles a white grub – bloated with food, white fat ready to
spill over his 8 foot long, black glass desk.
Bernie
‘Consolidated Freight, Storage and Corn-based Chips. I want to know how this happened? How were we
not in the pitch? How did that agency get that account.’
Mick
‘Bernie’s agency is well-regarded..’
Bernie
‘Don’t tell me about Bernie. I never ran into him growing up
on Sutton Place. And I’ll tell you something…they would never let him into Park
Avenue. No where near where I live. He’s
a fish monger’s son. His people come
from some Russian tribe, raped by Vikings. My mother was a Cohen. I am the real
deal. This agency is the real deal. He is is a sham. A few creatives running
around and two people offices with low level account people nationwide…and now
in London. Who is on the account?’
Mick
‘I don’t know.’
Bernie
‘Find out. I want this account. I want them.’
Mick nods and runs out of the office.
Bernie points a remote control at the blinds on his
window. The Madison Avenue sun shines on
Bernie. ..he made it shine on him.
The white sand slips between John’s feet as he walks on the
beach in Seaside Heights NJ. He looks up at the pier and Haunted House
ride. He smiles as he thinks of how well
the banshee hair worked to scare people. His cell phone buzzes with a text
message. It’s from his artist partner and good friend at the agency David.
TEXT TO JOHN FROM DAVID
Bro. Your radio spot is going to go. After a few focus groups.
TEXT TO DAVID
Focus groups on Bloody Hell Chips…you’ll fart fire? Blahaaaaaaaaaaaaaaa
TEXT TO JOHN
Don’t laugh. This is big. If this client likes you…it’s
power.
TEXT TO DAVID
I feel so thankful to
Bernie. I’m going to hear something I wrote on the radio!
TEXT TO DAVID
Thankful? This is a business remember bro. He’s making money
off of you. And reminder…don’t tell
anyone your ideas until it’s on the air. Remember it’s confidential. And your
ideas belong to the agency…not you.
TEXT TO DAVID
Oh, who would want my ideas?