'Not enough Black people at Disney...but Mickey is Black...kinda.'

As soon as David and John step off the elevador, Keith is there, holding the double doors to the office open.

Keith

'Have to brief you right away.'

John follows Keith into a corner office with a view of the Chrysler Building, one block away.

Keith

'Nice right?'

John

'Really...iconic.'

Keith

'I'm going to pitch Hoffmann today. Seen it?

John

'It's great. David...'

Keith

'I had to rethink the art side. I'm o.ok. with it now.'

John

'oh'

Keith

'You have to write a kinda rap radio spot promoting Disneyland for Black tourists. They aren't getting enough Black tourists. Nothing that can be taken the wrong way...no sex, drugs etc. Then tomorrow you will go here and get an actress to record it.'

John

'But Mickey Mouse is Black...kinda. Well, from the back.'

Keith rolls his eyes and hands John a piece of paper.

Keith

'The recording studio is off Vanderbelt. It's a few blocks from here near Grand Central. The name of the engineer you'll use is on there too. He's great, he works with MTV a lot. He'll pick out the background music...hip, urban. He'll also email the finished file to me and burn a cd of it and ship it Fed Ex to me in California. Here's the management company you'll call to book the actress. Do that as soon as you get back to your desk.'

Keith hands John another piece of paper with the management company's number on it.

Keith

'Do this before any thing else.'

John

'K. Cool.'

John walks fast back to his desk. Assistants are running in and out of the art room, David is arguing with one to 'just sell it' and other assistants are running up to Blythe who is answering Bernie's phones.

John calls the management company and books Mellisa Goz. God I hope she knows what she is doing because I don't...John thinks. He fires off a few ads to various Account Executives, AE's, and very quickly his email 'bings' with approvals. Disneyland. Well, I've been to the Magic Kingdom. He hits the Internet, Disney, and starts taking notes.

Peter Pan...fly over London....cruise with pirates....haunted mansion, abomidable snowman, teacups, rocket, main street, electrical parade, tiki birds, mickey mouse ears, balloons, tinker bell, sevem dwarfs, snow white, cinderela, princess, prince charming, rocketships tomorrowland, adventure land, jungle cruise, frontierland, new orleans square,

John writes

Before the pixie dust settles.
And they're too old for riding in tea cups around kettles

John crosses out 'And they're' and writes

'Before the pixie dust settles.
They're too old for tea cups spinning 'round kettles.
Pirates ship-out for girlfriends
Cinderella & Minnie are no longer BF's best friends
& electrical parades yield to parades of teens
Before we miss what 'family' means.
There's a place as magical as you heard.
Disneyland.
Word.

ANNOUNCER

Plan your Disneyland trip by calling xxx-xxx-xxxx Or go online: Disneyland.com

Says Disneyland 3 times John thinks. k. He prints it out and runs back to Keith's office.

Keith

'Why are you back. It's been an hour. Did you call the management company? Did you at least get started on the radio spot? You have to record it tomorrow you know. The studio is around $1,000 an hour-we pay no matter if we are there or not.'

John hands Keith the script.

John

'Hope it's good.'

Keith

'I like it. The music will make it hip. It's sentimental.'

John

'Oh sorry.'

Keith

'Disneyland is sentimental.'

John

'Disneyland. Word.'