The Happy News Network
The sea breeze sways the sea oats on the white sand dunes
across from the porch where John sits with his laptop. He’s trying to write an
idea for a commercial for Bloody Hell Chips. Aunt Margaret is saying something
as she dusts the wicker furniture.
TEXT MESSAGE FROM DAVID
Whatup! Sooo now that we worked a bit with Consolidated
Freight, Storage and Corn-based Chips…we did the formal pitch and got the
account.
TEXT TO DAVID
COOL
TEXT FROM DAVID
Yeah but, already Stacey talks to me in Hebrew about how
well we work together
TEXT TO DAVID
Good news too…no?
TEXT TO JOHN
No. She starts to talk about what it would be like to work
on the account at another agency.
TEXT TO DAVID
Oh no, I really like writing on it. Hope it stays it’s sooo
fun.
TEXT TO JOHN
Wrong it’s not fun. It’s money. So I say to her, don’t talk
Hebrew to me. Talk money. But anyway I’m good here so don’t talk to me about
this.
TEXT TO DAVID
But Stacey’s part of our gang…you know like our friend right?
TEXT TO JOHN
Come on. Look either our Bernie could be testing my loyalty
through her or the other Bernie could have gotten to her and is trying to pull
the people who could pull the account.
TEXT TO DAVID
Well remember if you go… pull me too…you made me an honary
Heb when I marched for Israel with you in front of the UN. I’m only kidding, I
like our Bernie.
TEXT TO JOHN
Well don’t. Don’t kid. Don’t talk about leaving or anything to
anyone. They’ll use friends to get you.
TEXT TO DAVID
My friend? Well that would be u Stein. But the good news is
we got the account…rights? 8-p
TEXT FROM DAVID
Right
AUNT MARGARET fixing a lamp shade
So wouldn’t that be what you people would call way cool?
JOHN
What?
AUNT MARGARET
A Happy News Network.
Pretty or Handsome Newscasters come on. I’m having a wonderful day. Are
you? And then it’s all about telling happy news stories. People saving dogs,
people being kind to each other.
John keys in on his lap top
Client: Consolidated Freight and Corn-based Chips
TV: 30 Sec
Title: Bloody Hell Chips and The Happy News Network
Handsome News Team
Male
I’m having a marvelous day. It’s warm, the flowers are
blooming and my neighbor saved my dog.
Male newscaster smiles at his anchor team mate
Woman
I’m having t-h-e best hair day.
They both look started as a teenage boy pulls up a chair
between them, opens a bag of Bloody Hell
Chips. He farts and bursts into flames.
ANNOUNCER
Bloody Hell Chips, you’ll fart flames.
JOHN SENDS TV SCRIPT TO DAVID
What do you think?
AUNT MARGARET
What do you think?
JOHN
The Happy News Network? I like it.
TEXT FROM DAVID
The Happy News Network. I’m forwarding it to
Keith UBER Creative Director I LIKE IT
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