Headline: ?

David is looking over John's shoulder at his PC screen.

John

'So the Swartz Media campaign. For your Fortune Cookie visual...I thought this:'

Visual: Fortune Cookie with a cast shadow

Headline: Cookie's Crumble

Copy: Telling a product's future is an opinion best left to fortune cookies. Swartz Media tells you where to place your product so fortunes aren't told...they are made across multi-media platforms.

'It's a little hand holding, you know, mentioning the fortune cookie, but this way if a numbers person is the decision maker, he'll get the metaphor.'

David

'Yeah, yeah, yeah. I'm o.k. with that.'


John

'This one...' John points at the PC screen.

Visual: Crystal Ball with cast shadow:

Headline: Ball Buster

Swartz Media gives you the research so you can tell your own future.

David laughing

'Today you are a man. Little Johnny learns to curse...almost."

John

'Well, it shows we're edgey...I guess.'

'And then there's this one with your Eight Ball visual:'

Visual: Eight Ball with cast shadow

Headline: ?

Before you can find the answers to your product's future...you have to know the questions. Where does the market that would buy your product work, play, communicate or just veg-out.

David

'I like how you.ve turned these around and made fun of seeking the future with gimmicks...unsubstaniated opinion...guessing... all that. And each headline is a surprise...people look for answers in the Eight Ball.'

John

'...young, coversation tone...veg-out. You know, 'cause Bernie isn't young...'

Bernie comes in at that moment.

John

'And in my next life, I will be a diplomat in the U.N.'

Bernie

'Sooner than you think...'