Thursday, May 26, 2011

Gamers would recognize the creepy shadow people-lurking in the backgound,

It's not an Urban Legend. Every Gamer knows there are creepy, shadow people. illustrated in games- watching your every move - in the distance, at the edge of the darkness. They're watching everything. Is the game for their entertainment? When you win do they win more? Or do they wait for you to quit...to lose...to fail? Game over, but not for them.  How could they lose. They never play the game. Is it cause they own it?

Eyes from the corporate shadowland watch John too. Would he throw a hissy-fit and refuse to work with a dumb headline and creative direction...like David. Or would he expand on the signature ad...Teamwork: Suck it up....and play the game.

John decides one suck headline is enough. But the team idea of physical therapists and occupational therapists might be comforting. Maybe a traditional photo of someone relearning how to walk with an edgy headline. Or warm visual, warm headline.

Visual child being helped to walk in a children's rehab room with fairy tales on the walls.

Headline: And she lived happily ever after....or Her Prince Charming is a Physical Therapist. Ooo a creepy and dumb headline John thinks sarcastically.

And you just totally ignored the creative direction, the Shadow People said in John's mind....Suck...teamwork got it John thought.

Visual child relearning to walk with a Physical Therapist.

Before she can take the field, team Novacare helps her take her first step.

Visual: elderly person relearning how to hold a fork with an Occupational Therapist.

Headline: Just made MVP.

Visual: Elderly man pushing himself in a wheel chair.

With Team NovaCare, he's got game.


Visual: old man throwing a ball underhand to a child.
Headline: Playa

T E A M    N O V A C A R E
There's no sidelines...in the game of life.

And now David hates me 'cause I didn't stand up for myself...the creative team. He said he refuses to play their game. Exactly: their game. Whether you play or not...the Shadow People see everything...and decide who wins.




Monday, May 16, 2011

Teamwork: Suck it up!

The door to Keith's slams open. Keith and Michael laugh at pulling it too hard. David is standing in front of John's desk, ranting about he and John being left out of a creative meeting.

David

'Something stupid this way comes...'

John

'Keith once said talent is like a shield. It protects you from people trying to get you.'

David

'Was that just before he left out of that pitch for the rehabilitation company.'

Keith pokes his head in.

'Hey boys.'

David turns and stares at them.

Keith

'We're very excited about the pitch for Novacare.'

Michael

'They do Physical and Occupational Therapy. I wrote the headline...main theme. Do you know what physical therapy is.'

Dave

'Yes. If I kick your ass and you fall and say break a leg...they could get you back on your feet...help you walk again.'

Michael to Keith

'Someone's hostility sounds like jealousy...'

Michael to John

'...and you might see me as the....angel was it...

John

'Arcangel Michael. Get it straight.'

Michael

'...as your arcangel after-all. I wrote the theme. You just have to fill in the pay-off and testimonials.  Some are sports injuries but mostly elderly.

Michael shakes his finger playfully.

'But don't you take credit for my headline around the office.'

John yanks his Celtic Cross out of his shirt.

'I answer to Him, not you.'

Michael

'Who?'

John

'God. What is the matter with you?'

Michael

'...well you said...you know, moving on. Picture this..'

Michael gestures with his hands like there's a big picture.

Grandmom in a high tech facility with a physical therapist helping her walk.

And the headline is: Teamwork: suck it up!

It's masculine. It's positive and the therapists team on cases.

John

'...and you're really into sports.'

Michael

'...yes, it's very me. So no one better...'

Dave glares at him.

John

'Oh no. 'Teamwork: Suck it up!' I'll make sure people know that was all you.'

Michael

'Thanks buddy. Mike turns to leave.

Keith points at John

'Yooooooooou. are a team player.'

They turn and leave.

John looks at his phone. It says 5:30.

'And I want to suck it up....at Rios.'

Dave

'Sucking down Coronas...that's a plan. And we can plan on how we can stop Mike.'

John

'We're not going to stop him...we're going to let him go. Go get high. Go write showing grandma under a headline that says suck...go, go, go...and the bully will be gone.'

Dave laughs

'Wisdom...or a karma kinda philosophy from you?'

John

'Yeah. Karma: Suck it up.'